Smith arrived at The Atlantic‘s offices in mid-2007. He worked doggedly his first few months, announcing in October that The Atlantic was going to adopt a digital-first strategy. “We decided to prioritize digital over everything else. We were no longer going to be ‘The Atlantic, which happens to do digital.’ We were going to be a digital media company that also published The Atlantic magazine.
The Atlantic: How One Magazine Became Profitable by Going ‘Digital First’
Balls. Total balls.
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